Monitoring Email Send Times
by Ashley Buckowing, Graphic Designer
It’s a known fact that sending emails Monday – Friday are all a pretty good bet, but that Tuesday – Thursday are the primary days to receive engagement. But did you know that the best time to send emails varies by season?
During the holiday season, emails perform better in the early morning because people are up, awake, and ready to tackle the day with their extended list of projects. However, as the year changes and the coldest months enter, people tend to slow down and get to the emails later in the day. When the weather starts to heat back up, look at mid-morning to afternoon for the most engagement because people have the combination of energy for the early morning, but not moving too fast in the warmer weather.
